So Here’s Me.

Hi, My name’s Niraj. You’re pronouncing that wrong in your head. But that’s okay. Just call me Raj.

I'm currently an Executive Creative Director at VMLY&R NYC, working alongside my partner Justin Ebert. Together we manage a group of 20 creatives and are the global leads on Dell Technologies. Over the past few years, Justin and I have helped transform the perception of Dell into a respected and creatively-driven brand. And our work helped them win their very first Cannes lions in their 40 year history. (Including a coveted a Grand Prix.) All of which led us to be named the 29th most awarded ECDs in the world in 2022.

In addition to Dell, we also run Bic Global and Advil NA. And we contribute to other clients within the VMLYR network, including Dicks Sporting, Sam’s Club, Coke, Miami Tourism, The Department of Sanitation for New York and others. 

Before VMLYR, I was a SVP, Sr. CD/AD at BBDO in NY. I was there for four years. And during that time, I’ve had the good fortune to work on and lead some of their biggest and most creatively-driven clients. Like AT&T, Pepsi, Starbucks and Tropicana. Prior to that, I was at 72 and Sunny in LA. Where I worked on Samsung, Anheuser-Busch and Starbucks.

I also spent 5 years at TBWA / Media Arts Lab, in LA, where I worked exclusively on everything Apple. And I spent some time at DDB LA and Spike DDB in New York, as well as Colby & Partners in LA. (I could go on, but I'll start to sound like a three hour Bollywood film.) 

Well, that’s me in 5 short paragraphs. So if you have any questions, if you want to chat or if you’d just like to know how to say my name right — give me a call or shoot me an email. (Although email won't help with that third thing.)  

Thanks for your time.

Currently at:

VML NY | Executive Creative Director
2019 to present
Clients: Dell Technologies, BIC, Advil, Sam’s Club, Dicks Sporting, DSNY, Miami Tourism, Altos Tequila and Pepperidge Farm.

Past Experience:

BBDO, NY | SVP, SR Creative Director
2014 to 2018
Clients: Pepsi, AT&T, Tropicana, Idealist and Starbucks

72 and sunny | Lead Designer
2013 to 2014
Clients: Samsung, Starbucks, and Anheuser-Busch

TBWA Media Arts Lab | ACD
2009 to 2013
Client: Apple

DDB Los Angeles | Sr. Art Director
2007 to 2009
Clients: Activision, Wells Fargo and New Business pitches

Colby and Partners | ACD
2004 to 2007
Clients: Newton Vineyard, Mendocino Brewing Co, California Avocados, Bandai, Beverly center, and Warner Brothers

SpikeDDB | Art Director
2002 to 2004
Clients: Pepsi, Lays, State Farm, Jaguar,
McDonalds, TNT NBA,

Kudos from:

Cannes, One Show, ADC, D&AD, Clios, LIAA, Webby, Andy, Telly, Beildings, FWA, New York Times, New York Magazine, Washington Post, Huff Post, Los Angeles Times, Ad Age, Adweek, Creativity, and numerous blogs.

Studied at:

The Academy of art College
Masters in Advertising

L. S. Raheja School of Art (Mumbai, India)
Bachelors in Communication Arts