AT&T

Big, corporate clients present a number of creative challenges. And that’s especially true when they want “claim-based” advertising. How do you make it compelling? How do you make it entertaining? When AT&T was awarded the “strongest network” claim, they wanted work very clearly stating that fact. So we got to work crafting a 360 campaign that was human and relatable -- not just funny or weird. We showed what the network meant in the lives of the people who used it. And in turn, gave AT&T a powerful and emotional voice to rally around.

Along with Broadcast we did a whole social campaign based on real “strong can” stories. Here are just few of them.

And created unique print and OOH. here are few of them.