tropicana
Prior to this work, Tropicana just did spots that showed a bunch of oranges hopping into a bottle. Pretty weak stuff. So when they came to BBDO, they asked us to create more of a voice and image. Which is what we did. Of course, they wanted to test everything since it was such a radical departure. And wouldn’t you know it — this work pretty much shattered the Millward Brown scale. (I only wish it would have shattered the need for testing all together.)
Tropicana
Prior to this work, Tropicana just did spots that showed a bunch of oranges hopping into a bottle. Pretty weak stuff. So when they came to BBDO, they asked us to create more of a voice and image. Which is what we did. Of course, they wanted to test everything since it was such a radical departure. And wouldn’t you know it — this work pretty much shattered the Millward Brown scale. (I only wish it would have shattered the need for testing all together.)
Behind-the-scenes
