Yeah yeah I know. Everyone says print is dying. (And to be honest, it's been awhile since I've done a straight print campaign.) But here's the thing -- I still think it's the cleanest, quickest way to express an idea and to capture a brand voice. If you can do print, you can do anything. So I've included a few of my favorite campaigns from over the years. They're all pretty quick reads. Which, frankly, is as it should be.
CALIFORNIA AVOCADOS
If you live in California (or religiously read the award annuals) you know California Avocados and their famous billboards. People always looked forward to their next campaign. And the work always lived up to their expectations. So being assigned this project was both exciting and terrifying. I didn’t want to screw it up. But for the 4 years I worked on this brand, we managed to come up with fresh, award-winning work. I was part of a bunch of great campaigns, but this one is my favorite.
STEWART'S SODA
Sometimes you just need to sit back, crack the ‘ol knuckles and design some killer print. Stewarts was really an Art Director’s dream. (Although the lines are pretty good, too.) And we had a blast creating these posters.
THE COMEDY STORE
Talk about pressure. How do you create funny ads for one of the most iconic comedy houses in the world? Well, we came up with these. By today's snowflake standards, they probably veer into the poor taste category. But when we put them out, they were a big, hilarious hit. They even took gold in the LIAA awards. And Mitzi Shore (famous owner of the joint) even sent me a note that said "these are funny. Nice work." High praise, indeed.
NEWTON VINEYARDS
Y’know, sometimes it helps to work in a box. Newton Vineyards had a very small budget. Which forced us to get way more creative. This little print ad ended up getting some big recognition — in fact the New York Times called me and my partner to talk about it. My mom was so proud.
BEVERLY CENTER
If you live in LA, you know the Beverly Center. (For those that don't, it's this giant mall right on Wilshire.) Anyway, malls don't usually require the most creative work. Usually it's just a bunch of in-store retail stuff. Luckily, the Beverly Center was always in the market for better work. And I got to sell these fun posters.
