samsung

While at 72andSunny, I got the chance to launch Samsung's Smart TV campaign. This was cutting-edge technology. And we wanted to make some fresh, fun work to kick it out into the world. So we created a campaign that was meant to feel like an actual TV show -- episodic in nature, with characters you grew to know and love. It was a fun way to detail all the features of the TV and keep you looking forward to the next spot. And while the campaign was well received, it was, unfortunately, cancelled after just 8 shows. That’s showbiz for you.