PSA's
Dell finally developed an elegant laptop meant to compete with Apple and Microsoft. And they wanted to let the world know that every aspect of it had been thoughtfully designed and considered. So to launch it, we decided to literally show – and celebrate – every single piece. The result was a spot that showed how every little thing in this machine was, indeed, everything. And we proved that when you focus on the details, what you get is something even greater than all its parts. We also created a campaign of :15’s that focused on one individual feature of the machine at a time. Set to an exciting track of music that fit perfectly with our campaign.
PSA’s
#NOTINOURCLASS
This was a personal project. Myself and my partner both come from families of teachers. And we know how much the students they taught meant to them. So we were shocked to hear schools like the ones in Florida were allowing – and even encouraging – teachers to carry guns in their classrooms. The idea that those entrusted to protect kids would also be encouraged to shoot them seemed absurd and irresponsible. So we created this film to help shine a light on this issue – and hopefully getting people to vote for smarter, gun-sense candidates.
peta
PETA is always a fun client to work for. Not only do they (usually) support a good cause – they buy genuinely arresting and provocative work. For this project, they wanted to call attention to the cruelty of experimenting on lab mice. So we created a cartoon that starts off seemingly innocent and cheerful – but then shows the macabre reality of what mice go through.
Character development | Behind the scenes
GLOBAL DIGNITY
This film is a personal favorite. Because we were able to put a message of hope out into the world when it needed it most. It's the kind of piece that made me proud to do my job. And it took a complex subject -- dignity -- and made it understandable, accessible and important to everyone.
