guitar hero

When you have a good insight, you can make good work. And for this project, we had a doozy: there’s a rock star in all of us. That kicked off an avalanche of great ideas, but the one that rose to the top was the simple one we shot. Next thing I know, we’re working with one of the icons of rock and Stan Winston studios to create something that was completely unique and utterly breakthrough. And you know you’ve got a hit on your hands when you not only get a Cannes lion but when people on Youtube start to upload their own versions

Behind the scenes photos

You know you have a hit when fans start making their own versions.

Remember the days when online banners were huge? Well, back then, these banners were considered ahead of their time. We programmed them in such a way that you could play the game with your computer keyboard -- and the more correct notes you hit, the more you transformed into a rock star.